Tag: human behavior

“Ownership is the most intimate relationship we have with objects.”— Daniel Kahneman, Thinking, Fast and Slow Think about your house.Or that bulky old sofa you’ve dragged across three homes.Someone points out a better layout.A smarter design.A cleaner, newer option.You nod.And still feel oddly defensive.That quiet resistance has a name in psychology.It’s called the Endowment Effect.…… Continue reading Why ‘Mine’ Feels Priceless